The Different Types of SEO: A Guide for Businesses

Google has 92% of the world’s search engine market share. What are you doing to rank high on their first page and drive customers to your site?

Paid ads alone aren’t going to get the conversions you need. Up to 80% of users will ignore your paid marketing efforts and never click on your ads.

Organic search still drives people to sites and gets them to click and convert. Understanding SEO, or search engine optimization, is crucial to being seen.

If you’re looking to optimize your site to be more organically visible, you’ve come to the right place. We’ll go over the most important types of SEO that you need to know.

Overview of the Types of SEO

Wondering “what is SEO” and why do you need to know it? SEO stands for search engine optimization, meaning the ways that your site is seen by search engines like Google.

The better your SEO, the more likely your page ends up in the top search results in potential customers’ queries. There are several types, but we will first focus on the big ones — on-page, off-page, and technical.

On- and Off-Page SEO

On-page SEO is all about the content of your site. The way to strengthen this type of SEO is to make your content unique, easily readable, and with relevant keywords.

Think about what your ideal customer is searching for and create content based around that. Look for what your customers are talking about for content ideas, too.

Off-page SEO involves actions that happen away from your website. Links from trusted sources leading to your pages and organic conversations in social media are two ways you can boost your off-page SEO.

Technical SEO

Technical SEO can be both easy and difficult to get right depending on your skill set. There are a few more complex things you can do to enhance your technical SEO but other things are simple enough to do yourself.

Optimize your images for faster loading speed, make your site mobile-friendly, enhance your site security, and make your site easier to crawl for better visibility. This website can provide SEO services that can boost your technical SEO.

Other Kinds of SEO

While these are the major kinds of SEO you should focus on, there are some others that you need to be aware of. For example, white hat SEO are good practices that lead to great results and black hat SEO is using underhanded techniques, like keyword stuffing, that will temporarily get you clicks but damage your site.

Make sure when creating content your links are authoritative and not low quality. That leads to negative SEO and you won’t rank as high in Google.

Build Your Best Website

You have to work at being visible on Google’s first page, but it’s worth it. Applying what you learned about these different types of SEO is sure to get you results.

There are more ways for your to improve your website and build a better business. Keep reading our technology and business articles to stay informed.

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