Are you interested in learning more about SEO?
If so, you’re not alone. The rate at which users search for information and products is measurable. According to Statista, over 347 million users search for products and services worldwide. Additionally, Google alone reaches almost 4.3 billion users.
The opportunity to reach users through SEO is one that few can pass up. Yet, knowing what you’re doing can be a challenge.
Two forms of SEO are on page SEO vs off page SEO. Do you know the difference between the two? We’ve got all the info you need to know in this article. Keep reading to understand more.
On-Page vs. Off Page SEO: What’s the Difference?
Google the term “SEO” and you’ll get 500 million results. Of those results, the top 3 all promise to teach you the difference between on-page and off-page.
But do they? Here’s a quick and dirty explanation of the difference between the two:
On-page SEO has to do with the things you can control on your own website. This includes things like the title tags, meta descriptions, and header tags. It also includes the content on your website, which should be keyword-rich and relevant to what your target audience is searching for.
Off-page SEO, is the stuff you can’t control. This includes things like inbound links, social signals, and other external factors. Get more info about SEO tips as you keep on reading.
So Which One Is More Important?
The answer is both. Even if you have the most amazing on-page SEO, you’re not going to rank if you don’t have any off-page SEO. And vice versa. The two intertwined and you need to focus on both if you want to see any results.
The Basics
Off-page SEO is the process of using search engine optimization techniques to raise a website’s ranking in search engines. Activities like link building and social media promotion fall under off-page SEO.
On-page SEO is the process of making a website’s code and content search engine friendly. Title tag, meta description, and header tag optimization are examples of on-page SEO techniques.
The Benefits of Each
For your website to score high in search results, on-page and off-page are both important. But for terms with high competition, off page SEO is more crucial. That’s because if you only have on page, it’s harder to rank for a competitive keyword.
When you first start out with SEO, you should concentrate on on-page SEO. After your website has been improved, you may begin to focus on link building. Your website will appear higher in search results the more authoritative websites connect to it.
How to Optimize for It
This includes making sure your website is convenient, using the appropriate keywords and phrases, and producing high-quality content. Off page SEO focuses on distributing your website’s information offline. This is through techniques like social media marketing and link development.
While both on page and off page are crucial, depending on your unique situation, you might need to concentrate more on one or the other. Are you interested in learning more about SEO?
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